Navarra Cybersecurity Center strengthens its communication campaign to reinforce public awareness of cybersecurity
The Navarra Cybersecurity Center, the reference center for cybersecurity in the Chartered Community, has recently launched a communication campaign through its social media profiles (X and Instagram) to reinforce public awareness in this area.
The posts include advice on how to protect oneself from ‘phishing’ cases, a cybercrime technique consisting of stealing confidential information by impersonating entities such as banks, or cyber fraud attempts such as ‘reverse Bizum’ (a scam in which the offender, instead of sending money through this method, sends a payment request).
The profiles also share current news warning about potential dangers, such as impersonation of the Regional Treasury during the Income Tax Campaign or data breaches at large companies, while also reminding victims of their rights and the process for reporting a cyberattack.
One of its videos has surpassed one and a half million views on social media in just three days, becoming one of the most impactful awareness actions on digital risks aimed at the citizens of Navarra.
The ‘reel’, a video published on Instagram and starring illusionist Jorge Luengo, uses the language of magic and illusionism to convey a clear message: in the digital environment, not everything is what it seems, and prevention is key to avoiding fraud and scams.
This initiative is part of the cybersecurity awareness strategy promoted by the Department of University, Innovation and Digital Transformation through the public company NASERTIC, with the aim of bringing cybersecurity culture closer to all citizens through innovative, accessible and high-impact formats.
The Government of Navarra, through NASERTIC and the Navarra Cybersecurity Center, has been developing various actions aimed at improving cybersecurity culture among citizens, with special attention to vulnerable groups such as older people, young people, or those with less access to digital tools.
In this regard, the collaboration with illusionist Jorge Luengo was carried out, framed within a broader line of work that combines training actions, awareness campaigns and collaboration with public and private entities to prevent risks and strengthen digital security in Navarra.
A viral ‘reel’
In the video, Jorge Luengo interacts with two young women on a terrace in Plaza del Castillo on an ordinary night, inviting them to participate in seemingly simple magic tricks after scanning a QR code. As the piece progresses, it becomes evident that, without being fully aware, any of us can “fall for it”.
These real scenes —the young women are not actresses—, filmed in a close and everyday environment, reinforce the idea that anyone can be susceptible to being deceived when they let their guard down. The video thus establishes a direct parallel with the digital environment, where cybercriminals use similar mechanisms—such as urgency, the appearance of legitimacy, or trust—to induce mistakes, such as providing personal data or performing actions that compromise security.
The piece ends with a clear and direct message: as in magic, not everything is what it seems on the internet, so it is essential to stay alert, distrust suspicious situations and adopt safe habits when using technology: after scanning a QR code, we must close the window that opens on the mobile device in this case.
Through this creative approach, the campaign has managed to capture the attention of diverse audiences, especially those less familiar with technological risks, facilitating the understanding of a key concept: ‘quishing’, a variant of ‘phishing’ using QR codes, which involves using malicious links to trick users, redirecting them to fake websites to steal credentials, financial data or install malicious software.
The success of the initiative, reflected in the high number of views and its spread on social media, confirms the effectiveness of this type of format in conveying complex messages in a simple, direct and approachable way.
About Navarra Cybersecurity Center
The Navarra Cybersecurity Center (NavCC) is an initiative led by the Department of University, Innovation and Digital Transformation of the Government of Navarra, framed within the collaborative project CIBERREG - Boosting cybersecurity from the territories -, which involves the participation of seven other Spanish regions and forms part of the RETECH (Territorial Networks for Technological Specialization) program, promoted by the Secretary of State for Digitalization and Artificial Intelligence, coordinated by INCIBE and funded with resources from the Recovery, Transformation and Resilience Plan (Next Generation).
The Navarra Cybersecurity Center, managed by the public company NASERTIC, attached to the Department of Presidency and Equality, was created as the reference center for cybersecurity in Navarra and a one-stop shop in this field integrated into the Navarra Digital Innovation Hub, IRIS, initiatives promoted by the Department of University, Innovation and Digital Transformation through the Directorate General of Telecommunications and Digitalization. Its main objective is to promote the development of initiatives that lead to increased cyber resilience across all areas of the Chartered Community of Navarra (citizens, business sector—with a special focus on SMEs and self-employed workers—and public administrations).
Source: navarra.es
